Martell Stages First Ever Augmented Reality Exhibition in Singapore
The Martell AiR Gallery, Singapore’s first augmented reality exhibition of contemporary art made its debut over the weekend, presented against the city-state’s iconic skyline.
Created by cognac house Martell to celebrate its 300th anniversary in Singapore, as well as the city-state’s Golden Jubilee, the exhibition showcases 15 new works by 15 local artists, and is entitled “Zoe — The Art of the Alchemist.”
With the Martell AiR Gallery app downloaded onto their devices, members of the public can then access and view the artworks at their own time, exhibited against prominent landmarks in the Marina Bay area — such as the Marina Bay Sands Sky Park, and the waters of Marina Bay.
The gallery is curated by Singaporean designer Kelley Cheng, who was invited by Martell to Cognac and Versailles to experience the history and heritage of the esteemed ocognac house. One of the main thematic inspirations drawn from her trip was the affinity of the cognac-making process with the Chinese notion of the five elements (“wu xing”) — a concept that formed the basic structure of the exhibition.
The element of wood is used to symbolize the early, spirited growth of Singapore from the period 1965 to 1974, explored by artist Michael Lee, writer Amanda Lee Koe, and filmmaker Kirsten Tan. Artists Sarah Choo, Yeo Shih Yun, and Mindflyer turn their energies to tackle the “fire” phase of Singapore during one of its most vital periods from 1975 to 1984. These two phases are followed by periods of “earth” and “metal,” before the fifth and final phase of “water” — associated with the stillness and latency of winter — as depicted in works by Anngee Neo, Angie Seah, and Rowell Tan.
“Audiences can expect a variety of artworks ranging from still images to animated pieces that will be coded into the Augmented Reality platform. The Martell AiR Gallery will give a whole new perspective on viewing art, as they can walk around Marina Bay and be able to equally appreciate art that might be flashed onto the sky, on a building, or on the water’s surface,” says Cheng, curator and Martell ambassador in Singapore.
“This will be historic in Singapore as it will be the first ever augmented reality contemporary art exhibition, the first ever fully fledged show done using this technology. It is an appropriate gift from Martell to Singapore, being nothing short of exceptional.”